12 Viral and Trending Gift Ideas For 2026
These 12 Items Are Secretly on Everyone’s Wish List — From Oura to Medicube
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Whenever my family starts to ask what's on my holiday wish list, I'm usually at a loss. I know there are several items that would spark joy if I received them as gifts, but I am the worst at keeping an actual running list to pass along. So this year, I am vowing to be more proactive by curating a gift guide centered around getting ahead of the season.
To help get some ideas flowing, I looked to the most viral products and trends of the year. What fitness device, fashion fad, or beauty routine consumed my algorithm to the point that I would feel left out if I didn't partake? Being a shopping writer, I am almost always on Amazon. So I also took a scroll through my search history. They actually have an Alexa for Shopping feature that acts as your own personal AI shopper, taking into account your purchase history, keeping track of sales, and even recommending gift ideas. To no surprise, I was immediately prompted with a curated list of beauty, tech, and fitness products, which ultimately inspired my top 12 gift ideas.
Whether it's the splurge-worthy blanket that feels as soft as a cloud or a limited-edition beauty set full of luxury skin care, I can confidently say that these are gifts that everyone wants (especially if they are chronically online, like me). Make sure to get a head start on holiday gifting by shopping early picks, advent calendars, and holiday decor destined to sell out fast. Happy shopping!
The Best Viral Holiday Gifts
- For a personalized, heartfelt touch: Artifact Uprising Chrome Frame Personalized Ornament at $35, originally $39
- The ultimate K-beauty starter kit: Medicube Glow Favorites On-the-Go Kit at $36
- An adorable sampling of luxury fragrance: Marc Jacobs Daisy Eau de Toilette Trial Set at $58
- Not your average digital camera: Camp Snap 2 Screen-Free Digital Camera at $70
- All the girlies are wearing fleeces: Aritzia Golden Terrain 1/2 Zip Bigfoot Fleece at $98
- The triangle scarf trend with a western twist: Sandro Fringed Wool Triangle Scarf at $135
- To impress the wine lover in your life: Vinebox 12 Nights of Wine at $139
- Cozy clogs that feel like slippers: Birkenstock Buckley Shearling Clog at $175
- Our editor's favorite headphones: Beats Studio Pro Premium Wireless Headphones at $250, originally $300
- The viral blanket that is worth all the hype: Lola Blankets Original Throw Blanket at $325
- For the person who loves to track their sleep score: Oura Ring 5 at $399
- Every beauty lover has this LED mask on their wish list: Therabody TheraFace Mask at $650
Artifact Uprising Chrome Frame Personalized Ornament ($35, originally $39)
Sometimes the most impactful gifts aren't necessarily the most expensive ones. I love surprising friends and family with a personalized moment to commemorate the year that passed. This gorgeous chrome framed ornament is a simple yet chic way to add a heartfelt touch to your holiday gifting.
Medicube Glow Favorites On-the-Go Kit ($36)
As K-Beauty continues to dominate the skin-care space, so does our love for Medicube's viral formulas. This adorable set includes a cleansing oil, foam cleanser, toner pads, PDRN serum, and sunscreen for a complete skin-care routine on the go. Consider this a great gift for anyone looking to try the brand for the first time or a frequent traveler who is always looking to stock up on minis.
Marc Jacobs Daisy Eau de Toilette Trial Set ($58)
Buying fragrance for someone can feel like a daunting task, but that's why gift sets are the ultimate hack. Marc Jacobs is well-loved for light, floral scents that feel appropriate year round. This gift set includes four of the famous Daisy fragrances to mix and match. Plus, the mini bottles will double as the perfect vanity decor.
Camp Snap 2 Screen-Free Digital Camera ($70)
I'm still kicking myself that I didn't save my old digital camera from the early 2000s. But once I discovered this Camp Snap alternative, I realized I actually like this concept better. Think of it as the perfect combo of a disposable camera that you can plug into your computer at the end of the night to download all the images. I've taken this with me on bachelorette trips and birthday celebrations, and it is always such a hit!
Aritzia Golden Terrain 1/2 Zip Bigfoot Fleece ($98)
Move over baggy sweatshirts, fleece zip-ups are the cozy layer of choice for 2026. I especially love the designs that use a contrast lining color for more dimension and visual appeal. This bestseller from Artizia has all the must-have details — pockets, plenty of colorways, and a cropped silhouette — and it's still under $100.
Sandro Fringed Wool Triangle Scarf ($135)
All the cool girls are wearing triangle scarves this chilly season. I saw an influencer wearing this Sandro fringed scarf and immediately added it to my cart. Not only is it the perfect nod to the western trend that is trickling down from fall, but it immediately elevates any coat, sweater, or top.
Vinebox 12 Nights of Wine ($139)
My go-to hostess gift is usually a nice bottle of wine. But when it's the holidays, I challenge myself to step up my game a little more. This advent calendar has a different glass of a sommelier-curated wine for each day. Available in both 12- and 24-night bundles, consider this the ultimate gift set for someone who loves exploring new vinos.
Birkenstock Buckley Shearling Clog ($175)
Ever wish it was more socially acceptable to wear your slippers outside? The clog trend took care of that. These shearling-lined suede clogs will look more sophisticated than they feel. The cozy inside will keep your feet warm in the dead of winter and work seamlessly with leggings and a baggy sweater.
Beats Studio Pro Premium Wireless Headphones ($250, originally $300)
For anyone who prioritizes great sound with a sturdy overhead design, these headphones are a worthwhile upgrade. They deliver balanced audio and noise cancellation to block out distractions while on the go. Plus, the cushioned ear cups are comfortable for long listening sessions, and a single charge lasts up to 40 hours. Read our editor's Beats Studio Pro Headphones review for more.
Editor Quote: "I have a lengthy list of features I love about these headphones, but my third favorite standout is their top-notch battery life of 40 (!) hours. I can go days without charging them (which is honestly a godsend to me because I'm always running on low battery). A few more things I adore that I can't resist sharing? These headphones come in a compact and stylish case that's perfect for both storage and travel. The color options are more classic and timeless compared to my previous teal headphones, which is a win. Plus, they're comfortable during workouts, including long runs on the treadmill." — Marisa Petrarca, former contributing shopping editor
Lola Blankets Original Throw Blanket ($325)
Chances are you've spotted Lola Blankets on Alix Earle's TikTok, or even saw them named as one of Oprah's Favorite Things in 2025. I know what you're thinking – can a throw blanket really be worth such an expensive price tag? But I am here to confirm that, yes, the rumors are true. It is hands down the softest and coziest blanket I have ever touched. And coming from me, a Taurus, you know that opinion carries weight.
Oura Ring 5 ($399)
It feels like almost everyone I know wears an Oura Ring, so you know I've been eyeing the brand's newest launch. It's the slimmest design yet, being 40 percent thinner than previous styles, and still tracks over 50 health metrics including sleep, heart health, stress, and activity. You can also use HSA or FSA funds toward your purchase. The first month of membership is included, then it costs $6 per month. Read our Oura Ring 3 review for more; it covers an older model.
Editor Quote: "This product is best for people who want access to their own health data. The ring also tracks patterns over time, so you get a good sense of your typical heart rate, calorie burn, and sleep patterns. If you want to make a change, it becomes that much easier to pinpoint the problem with the Oura Ring. If you're already an active person or want to become more active, this is a high-quality tracker." — India Yaffe, former associate shopping editor
Therabody TheraFace Mask ($650)
Anyone slightly tapped into beauty TikTok will have an LED mask on their holiday wish list. While there are dozens of options on the market, this design is one of the best. The TheraFace Mask has three options: red, red and infrared, and blue, but we especially love it because it has vibration motors around the eyes and top of the head. It's the perfect way to relax before heading off to sleep. Read our full Therabody TheraFace Mask review for more details.
Editor Quote: "The fact that it comes with protective eye shields is a major upgrade. I've always been a little nervous about using LED masks with my eyes open, especially since in-office treatments often involve a pair of protective goggles. This is the first mask I've tested that makes eye care a priority, which is huge.
Although the mask is big, it isn't uncomfortable, and I've found that I can kick back and watch TV comfortably or lie down in bed without experiencing any issues. The fact that I can see through it also makes it easy to use while working, and I love a product that makes it possible to multitask." — Renee Rodriguez, beauty senior staff writer and social producer
Adelaide Giesey (she/her) is a shopping writer at Popsugar. With over seven years of industry experience, she is an expert in all things beauty and enjoys writing across fashion and lifestyle categories. Prior to PS, she helped shape the beauty verticals at Byrdie, Coveteur, and InStyle.
