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The Inspiring Stories Behind Lune+Aster's Tinted Lip Balms

Meet the 6 Young Founders Who Inspired the Shades of Lune+Aster's New Tinted Lip Balms

"The name 'Mind & Body' is truly reflective of our holistic approach to wellness education at The HAPPY Org. It highlights the essential, interconnected nature of our inner and outer worlds and how the two can come together to create a more profound sense of well-being. We strive to introduce youth to these concepts and provide tangible action steps for application through our work. My biggest hope is that 'Mind & Body' can serve as a little daily reminder to check in on your mental and physical health." — Haile Thomas, founder of The HAPPY Org
Image Source: The Virtual Photoshoot

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Lune+Aster just launched a collection of tinted lip balms, and the story behind the name of each shade is incredibly inspiring. The brand, which was created by Bluemercury cofounder and CEO Marla Beck, partnered with six founders of women-focused organizations — Ariel Beck of Girls Who Start, Abigail Harrison of The Mars Generation, Ina Bhoopalam of Dream Equal, Valerie Weisler of The Validation Project, Haile Thomas of The HAPPY Org, and Judith Martinez of InHerShoes — to create new lip balm shades that correspond with the mission of each.

All six organizations are centered around a variety of causes, from encouraging girls to pursue careers in STEM to tackling gender inequality. The collection features buildable, vegan shades that are infused with hydrating ingredients, like vitamins C and E, and other good-for-you ingredients, like pomegranate peel and turmeric extract. Each one is meant to add a subtle pop of color to the lips, though they can also be used as multitasking products for the cheeks and eyes. Lune+Aster has also made donations to each of the organizations mentioned above.

The founders exclusively revealed to POPSUGAR what inspired their shade names and how their foundations are building better futures for women and girls. Read ahead to shop the new lip products and hear from each woman.

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