One of the most interesting pieces of box office news this past weekend was the Labor Day sales bump for Mamma Mia!. The movie was in its seventh week in theaters, but it actually saw its sales go up after several weeks of drops. Getting most of the credit: special sing-along screenings in almost 300 theaters, which alone brought in $1.2 million over the long weekend.
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The day after my wedding, one of my bridesmaids and I, exhausted from the weekend's events, popped into a matinee of Mamma Mia. While our reviews were mixed (please, please let me never hear Pierce Brosnan sing again), one element of the film got an enthusiastic thumbs up: the gorgeous textiles. I was absolutely inspired by the film's bedding, tablecloths, and pillows.
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The film version of Mamma Mia! has been such a massive hit at cinemas this summer that the producers have released a sing-a-long version, which will show at selected cinemas up and down the country from today.
Buy a ticket to one of these screenings and you can sing alongside cast members Meryl Streep and Pierce Brosnan thanks to the subtitled song words to ABBA tunes including "Dancing Queen", "SOS", "Mamma Mia", "Super Trouper" and "Gimme, Gimme, Gimme".
I'd love to know your thoughts on sing-a-long film screenings like this, so tell me: do you love them, or would you rather leave them?
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For the third weekend in a row, The Dark Knight was No. 1 at the box office, narrowly beating The Mummy: Tomb of the Dragon Emperor for the top spot. The Mummy earned about $42.5 million while The Dark Knight earned $43.8 million.
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The other day I found myself saying, "You know where I really want to visit? Greece." Why?
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In its second week in theaters, The Dark Knight continued to trample both the competition and box office records. According to Variety, it brought in $75.6 million from the 4,300 theaters screening it. This means that the Batman sequel brought in $300 million in less than 10 days, and grossed more than any other film has in its second weekend, a record previously held by Shrek 2.
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